That’s our motto alright! As a consumer, the how, when, why, where, and who with of every dollar you spend either contributes to your health, the sustainability of the planet, and a thriving local economy or it works against it. “Wise choices” are a guiding principle, protection from trying to be too perfect, but promoting an emphasis on prevention. Everyday you have choices, from the moment you wake up until the moment you close your eyes for sleep. Do the things, spend the money on, and enjoy your time with what matters most. Make the effort to be informed, take extra steps to be proactive, and use that wisdom to help yourself, the Earth, and others, instead of harm.